Booming mobile marketing has compelled many businesses to change their marketing approach in recent times. Android app development Ranchi is just a byproduct of the same. And in flooding market, it is becoming difficult to stand out day by day. Therefore, the term App Store Optimization coined in. ASO just like SEO is the optimization of your application in accordance of the code of conduct of different app stores like App Store for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry and so on.


In ASO we mainly use to work in two aspects:-

  1. Keyword Optimization
  2. Conversion Rate Optimization


Keyword optimization is the same as it use to be in SEO. You have to select the keyword of your niche carefully, write meta title keeping in mind the word limit, app and keyword you selected to rank on.


Conversion rate optimization here is little different but not that tough to crack because at the end of the day we bond to serve other human fellows and not the AI. Here, you have to optimize your app’s icon, preview video, screenshots and promote customers to leave ratings and reviews about your app. There are no specific tools as such to know what will work for your app and what not, therefore, it is said to conduct A/B testing for icons, screenshots and preview video one by one to know what’s working and what’s not.

To check the performance of your android app you can go to Google Play Console, whereas Apple doesn’t provide any such service so you have to opt for 3rd party A/B testing tools to check your results.

The ongoing trend if mobile marketing has a lot of scopes if done correctly. Once you able to reach your right customers it’s easy to build a loyal bond with them through the app. Contact Jharkhand IT Solution for Android App Development in Ranchi.

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