When it comes to promoting your business, the internet is a powerful tool. Not only that, but it’s also easy to use it to increase your company’s reach and make customers aware of your products and services.

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Despite the number of other options available, restaurant websites are an essential attribute of any modern business. It will give an opportunity to create a centralized location where visitors can view your menu, find your location, make a reservation, and know about upcoming events.

On the other hand, restaurant websites are not like other business sites. There are certain traits you must follow to build the best restaurant website.

Creating a lively environment, and offering finger licking dishes will make your restaurant sprawling, which is only half the battle. The other half is adapting to the online world. Restaurant websites are becoming unhealthy due to their outdated designs, and bad user experience. When you visit such websites, you wonder, “What was this web designer thinking?” Apart from outdated stuff like PDF menus, image-based content instead of text, they have an extremely slow load time.

From the very beginning, you must find out your target audience.

If there is a university near your restaurant, students and teachers will be your regulars. If there is a business centre nearby, business executives will visit your place often. So check your surroundings, age group, and their preference to find out your target audience.

Once you define your target audience, you can start the creation of your restaurant website. If your restaurant website is for students, opt for a bright design. But if it is to attract business people, pick an elegant or professional style.

You can also include “happy hours” or other discounts to draw customers. You can create a separate page, slider image or pop-up to give details.

Select Design for your Restaurant & Hotel Website

Typically, your restaurant website must cover the basics, i.e. company name, contact information (email, phone, and address), and a short explanation on what you do and for whom you do.

Further, the URL should be easily linked to your business, and use dot com (preferable) or dot net suffix.

Beyond this, what you include on your website must reflect what you’re trying to accomplish. If you are confused and don’t know where to start, you can get help from a restaurant website designer.